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On this page

  1. 1Who We Are
  2. 2Information We Collect
  3. 3How We Use Information
  4. 4Sharing & Third Parties
  5. 5Retention
  6. 6Security & Transmission
  7. 7Health Information
  8. 8Business User Duties
  9. 9Your Rights
  10. 10Children
  11. 11Changes
  12. 12Contact

Privacy Policy

This Privacy Policy describes how Project Blue Services LLC (doing business as “Project Blue”, “we,” “us,” or “our”) collects, uses, shares, and protects personal information in connection with our website, applications, and message transmission platform (“Services”). It should be read together with our Terms of Service.

This policy does not apply to third-party websites, applications, carriers, device platforms, or other services that we do not control.

By using our Services, you agree to this Privacy Policy. If you do not agree, do not use the Services.

1. Who We Are; Roles

Project Blue provides a message transmission and communications infrastructure platform. We transmit messages and place calls at our customers’ direction and on their behalf.

This policy covers two categories of individuals:

  • Business Users: businesses and their authorized users who create an account and use the Services to communicate with their own leads, customers, or contacts.
  • End Users: individuals who receive messages or calls from a Business User through the Services, or whose contact information a Business User submits to the Services.

For account, billing, website, and support data about a Business User, Project Blue is the controller (or equivalent under applicable law).

For End User data and other Customer Data that a Business User submits, uploads, or transmits through the Services — including message content, recipient telephone numbers, sending identities, consent records, and campaign metadata — the Business User is the controller and Project Blue is the processor (or service provider), acting on the Business User’s documented instructions. As between the Business User and Project Blue, the Business User is the sender of every message transmitted through the Services.

2. Information We Collect

We collect information directly from you, from Business Users, from third parties, and automatically through use of the Services.

Information you provide

  • Account and contact details: name, email address, phone number, and other details you provide when creating an account or contacting us.
  • Business information: company name, billing details, and related business contact information.
  • Customer Data: data a Business User submits to, or transmits through, the Services, including message content, recipient telephone numbers, sending identities, consent records, opt-out events, and campaign metadata.
  • Support and communications: records of inquiries, surveys, transcripts, and recordings when you contact us.

Information collected automatically

  • Usage and activity data: pages visited, features used, access times, clicks, and similar interaction data.
  • Device and technical data: IP address, browser type, operating system, device type, and unique identifiers.
  • Cookies and similar technologies: cookies, web beacons, and similar tools used to operate the site, remember preferences, measure traffic, and improve the Services. You can control cookies through your browser; some features may not work if you disable them.

End User data submitted by Business Users

The specific End User data we process depends on how a Business User uses the Services. It may include recipient contact information, message content, delivery metadata, and device or technical data associated with a message or call. Business Users are responsible for informing End Users about this collection and for having a lawful basis to provide the data to us.

3. How We Use Information

We use information to:

  • create and manage accounts, authenticate users, and provide support;
  • host, store, copy, transmit, process, display, and route Customer Data as necessary to provide, secure, and support the Services;
  • enable integrations with a Business User’s connected tools, such as a customer relationship management system;
  • analyze usage, improve the Services, and maintain security;
  • send service-related communications;
  • comply with law, carrier and platform requirements, and our Terms of Service, including responding to legal process; and
  • generate de-identified and aggregated data for analytics, security, and service improvement.

When we act as a processor, we process Customer Data only to provide the Services, to comply with law, and to follow the Business User’s instructions. We do not select End User recipients, author message content, or decide when a message is sent.

4. Sharing and Third-Party Providers

We may share information with:

  • Service providers that host, process, monitor, or support the Services on our behalf;
  • Third-Party Providers required to deliver messages and calls, including Apple, Inc., mobile network operators, messaging aggregators, device platforms, and similar providers we do not control;
  • Professional advisors and authorities when required by law, legal process, carrier inquiry, or to enforce our Terms;
  • A buyer or successor in a merger, acquisition, or asset transfer; and
  • Others with your direction or consent.

We may also share de-identified and aggregated data that does not identify you.

Project Blue may respond to subpoenas, court orders, regulatory demands, carrier inquiries, and other legal process relating to an account or use of the Services, and may produce Customer Data in response. Where not prohibited, we will use commercially reasonable efforts to notify the Business User before producing Customer Data.

5. Retention

We retain account, billing, and service records for as long as reasonably necessary to provide the Services, comply with law, resolve disputes, and enforce our Terms. We may retain de-identified and aggregated data indefinitely.

Business Users are solely responsible for maintaining their own records of consent and of messages sent, and should not rely on Project Blue as their system of record for compliance purposes. We do not warrant that any particular Customer Data record will remain available.

6. Security and Transmission

We use administrative, technical, and physical measures designed to protect personal information. No system is completely secure, and we cannot guarantee absolute protection.

Message and call transmission depends on Third-Party Providers. Communications sent through the Services may travel over networks that are not end-to-end encrypted, and Project Blue does not guarantee the confidentiality, security, or privacy of any message or call in transit. Business Users are responsible for safeguarding their account credentials and for the security of data they submit.

7. Health Information

The Services are not intended for Protected Health Information (“PHI”) as defined under the Health Insurance Portability and Accountability Act (“HIPAA”). Do not use the Services to create, receive, maintain, or transmit PHI unless you have executed a written business associate agreement with Project Blue. Use of the Services for PHI without that agreement is prohibited.

8. Business User Responsibilities

Business Users are responsible for:

  • providing notices to End Users and obtaining any consent required by applicable law before submitting End User data or sending messages or calls through the Services;
  • honoring opt-out and deletion requests from End Users;
  • ensuring they have the right to provide us with all Customer Data they submit; and
  • responding to End User privacy requests that relate to data the Business User controls.

If you are an End User and want to access, correct, or delete data a Business User submitted about you, contact that Business User. We will assist the Business User as required by law.

9. Your Rights

Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of personal information we hold as a controller, to opt out of certain processing, or to lodge a complaint with a regulator.

  • EEA, UK, and similar jurisdictions: you may have rights under the GDPR or UK GDPR, including access, rectification, erasure, restriction, and portability, and the right to object to certain processing.
  • California and other U.S. state laws: you may have rights to know, delete, and correct personal information, and to opt out of sale or sharing if those concepts apply. We do not sell personal information for money.

To exercise rights we can fulfill as a controller, contact us at send@tryprojectblue.com. We may need to verify your identity. If we process the data only as a processor for a Business User, we will direct you to that Business User or forward your request to them.

10. Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from them. If we learn that we have collected such information, we will delete it.

11. Changes

We may update this Privacy Policy from time to time. Changes are effective when posted on this page. Continued use of the Services after a change constitutes acceptance of the updated policy.

12. Contact Us

Questions or privacy requests:

Email: send@tryprojectblue.com

Project Blue Services LLC

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