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HubSpot

Project Blue for HubSpot

Real iMessage and SMS inside HubSpot — in your Conversations inbox, on the contact record, and in your workflows.

✓ 14 days of Project Blue on us
HubSpot

Why use Project Blue with HubSpot?

Your leads ignore SMS but they read iMessage. Project Blue connects to HubSpot as a custom channel so your team can text from the Conversations inbox they already work out of, while every message, call, recording, and transcript logs itself to the contact record automatically. Nothing to copy over and nothing to remember — HubSpot stays current on its own.

1
Native Conversations

Real blue-bubble iMessage in your Conversations inbox

Threads land in the Conversations inbox your team already works from. Reps reply there and it sends as real iMessage from their own line — or SMS if the contact isn't on iMessage.

Real blue-bubble iMessage in your Conversations inbox
Native Conversations
2
Embedded in HubSpot

Message and dial without leaving the contact record

A Project Blue card sits in the contact sidebar with full history and a send box. Our Chrome extension adds message and call buttons to every phone number in HubSpot.

Message and dial without leaving the contact record
Embedded in HubSpot
3
Workflow Actions

Send an iMessage from any HubSpot workflow

Send iMessage and Check iMessage Availability install as native workflow actions. Both run in contact and deal workflows, so a stage change can text the buyer from the rep who owns them.

Send an iMessage from any HubSpot workflow
Workflow Actions
4
Workflow Triggers

Every reply can start a HubSpot workflow

Every inbound message posts to a HubSpot webhook trigger the moment it lands, with the body, direction, line, and contact ID. Route hot replies, notify the team, or exit the sequence.

Every reply can start a HubSpot workflow
Workflow Triggers
5
User & Line Routing

Every rep texts from their own line

We sync your HubSpot owners on install, so each line belongs to a rep. Sends route through the contact or deal owner, and sticky routing keeps every thread on one number.

Every rep texts from their own line
User & Line Routing
6
Calls & Recordings

Calls, recordings, and AI transcripts on the contact record

Every call logs itself to HubSpot with duration, outcome, recording, and an AI transcript. Missed calls, voicemail, and FaceTime Audio included.

Calls, recordings, and AI transcripts on the contact record
Calls & Recordings
How sales teams use it
Speed to lead — a new form submission fires a workflow that sends an iMessage within seconds, from the line belonging to the rep who owns the contact.
Sequence rescue — when an email sequence goes quiet, a workflow drops a blue-bubble text that actually gets read, and the reply lands in the Conversations inbox for whoever picks it up first.
Deal-stage follow-up — a deal moving to Proposal Sent texts the buyer from the deal owner's line, so the nudge comes from a real person they've already spoken to.
Inbound triage — every reply hits a HubSpot webhook trigger, so buying signals route straight to the owner while everyone else stays in nurture.
Call review and coaching — dispositions, recordings, and transcripts land on the contact record, so managers can audit a deal without pulling the rep into a meeting.