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On this page

  1. 1Nature of the Services
  2. 2Accounts & Credentials
  3. 3Suspension & Termination
  4. 4Restrictions on Use
  5. 5SMS Program Terms
  6. 6Fees & Refunds
  7. 7Intellectual Property
  8. 8Confidentiality
  9. 9Disclaimers
  10. 10Third-Party Dependencies
  11. 11Limitation of Liability
  12. 12Arbitration
  13. 13Customer Representations
  14. 14Indemnification
  15. 15Legal Process
  16. 16Changes & Survival
  17. 17Contact

Terms of Service

Welcome to Project Blue, a product of Project Blue Services LLC.

These Terms of Service (“Terms” or “Agreement”) constitute a legally binding agreement between Project Blue Services LLC (doing business as “Project Blue”, “we,” “us,” or “our”) and the individual or entity (“Customer,” “you,” or “User”) who registers for or uses our message transmission and communications platform (“Services”).

By registering for or using our Services, you confirm that you are authorized to enter into this Agreement on behalf of yourself or your organization. These Terms govern all Users of our Services and supersede any prior agreements.

By clicking “I Accept,” paying any fees (including a setup fee), or using our Services in any manner, you agree to be bound by these Terms. If you do not agree, do not access, pay for, or use our Services. This Agreement includes a mandatory arbitration provision that waives your right to a jury trial or participation in a class action.

1. Nature of the Services; Defined Terms

Project Blue provides a message transmission and communications infrastructure platform. Project Blue transmits messages and places calls at Customer’s direction and on Customer’s behalf.

Customer, and not Project Blue, determines and controls: (a) the identity of each recipient and the source of each recipient’s contact information; (b) the content of each message; (c) the timing, frequency and sequencing of each message; (d) the campaign, workflow, automation and trigger logic that causes a message to be sent, whether configured in Customer’s own systems, another third-party application, or a Project Blue interface; and (e) whether, and on what legal basis, each recipient has consented to be contacted.

Project Blue does not select recipients, author message content, create or operate Customer’s outreach campaigns, or determine when a message is sent. Project Blue does not review, approve, monitor or edit message content prior to transmission and has no obligation to do so. As between Customer and Project Blue, Customer is the sole initiator and sender of every message transmitted through the Services.

In these Terms:

  • “Applicable Law” means all laws, regulations, rules, ordinances and binding regulatory guidance applicable to a party, including the Telephone Consumer Protection Act (47 U.S.C. § 227) and its implementing regulations, the CAN-SPAM Act, the Telemarketing Sales Rule, FCC rules, orders and guidance, state telephone solicitation, telemarketing and text-messaging statutes, and applicable federal, state and foreign privacy, marketing and telecommunications laws, in each case as amended from time to time.
  • “Carrier Requirements” means requirements imposed by mobile network operators, messaging aggregators, carriers, device and platform providers (including Apple, Inc.) and industry bodies, including the CTIA Messaging Principles and Best Practices, 10DLC and campaign-registration policies, long code and short code policies, sending-identity policies, throughput and volume limits, and content restrictions, in each case as updated from time to time.
  • “Customer Data” means data, content and information submitted to, processed by or transmitted through the Services by or on behalf of Customer, including message content, recipient telephone numbers, sending identities, consent records and campaign metadata.
  • “Third-Party Providers” means the platforms, operating systems, device manufacturers, carriers, aggregators, network providers and other service providers on which delivery of Customer’s messages and calls depends, including Apple, Inc.

2. Accounts; Credentials

To access our Services, Users must create an account or provide the necessary information directly to Project Blue.

  • Users must be at least 18 years old and provide accurate and truthful information during registration.
  • Users are responsible for maintaining the confidentiality of their account credentials, API keys, tokens and other access credentials, and for all activity occurring under them.
  • Users will not sell, license, share or transfer credentials to any third party other than authorized personnel or contractors acting on Customer’s behalf and bound by obligations no less protective than these Terms.
  • Users will notify Project Blue at support@tryprojectblue.com promptly, and in any event within twenty-four (24) hours, of any suspected or actual compromise of credentials or any security incident affecting the Services, Customer Data or recipients, and will cooperate with Project Blue’s reasonable requests to investigate and remediate.
  • Accounts may be assigned by an administrator in organizational settings and may be subject to additional terms.
  • Misrepresentation or impersonation is strictly prohibited.

3. Modifications, Suspension and Termination

  • Modifications: Project Blue reserves the right to modify, suspend, or discontinue any aspect of our Services at any time, including features, pricing, or accessibility.
  • Termination: We may terminate your access without prior notice if you violate these Terms. Continued use of the Services after changes signifies acceptance of the updated Terms.

Notwithstanding anything to the contrary in these Terms, Project Blue may suspend or terminate Customer’s access to the Services, in whole or in part, immediately and without prior notice or any opportunity to cure, if Project Blue reasonably determines that: (a) Customer has breached Section 4 or Section 13; (b) Customer’s traffic has generated complaint rates, opt-out rates, spam classifications, or carrier or aggregator flags that Project Blue considers excessive; (c) a carrier, messaging aggregator, regulator, or platform or device provider has requested or required suspension; (d) Customer is the subject of a claim, demand, subpoena or investigation relating to its messaging or calling practices; or (e) continued transmission on Customer’s behalf presents a legal, regulatory, carrier-relationship or reputational risk to Project Blue.

Suspension or termination under this Section does not relieve Customer of any payment obligation, does not entitle Customer to any refund, and does not constitute a breach of these Terms by Project Blue.

4. Restrictions on Use

By using the Services, Customer agrees not to, and not to permit any of its users, clients, sub-accounts or end customers to:

  • Prohibited Content: Upload, transmit, or distribute unlawful, defamatory, obscene, or harmful content, or content prohibited by Applicable Law or Carrier Requirements, including content relating to cannabis, controlled substances, firearms, gambling, adult content, hate speech, high-risk financial services or debt collection where prohibited.
  • Consent: Send any message or place any call to a recipient who has not provided the consent required by Applicable Law for that communication, or to any number for which Customer cannot produce a contemporaneous record of consent.
  • Opt-Outs: Send any message to a recipient who has revoked consent or asked to stop, or otherwise fail to honor an opt-out or revocation request promptly and in any event within the period required by Applicable Law, regardless of the words or channel used to convey it.
  • List Sourcing: Send messages to telephone numbers obtained from purchased, rented, scraped, harvested or third-party-compiled lists.
  • Quiet Hours and Do-Not-Call: Send messages outside the hours permitted by Applicable Law, measured in the recipient’s local time zone, or send messages or place calls to numbers listed on the National Do Not Call Registry, any applicable state do-not-call list, or Customer’s internal do-not-call list, except where a valid statutory exemption applies and Customer can document it.
  • Identity: Misrepresent the identity of the sender, or omit sender identification, opt-out instructions or other disclosures where required by law.
  • Evasion: Rotate, cycle, provision or reprovision telephone numbers, lines or sending identities for the purpose of evading carrier filtering, spam classification, opt-out records, complaint thresholds, regulatory scrutiny or any legal obligation.
  • Carrier and Platform Rules: Violate any applicable messaging aggregator, carrier, 10DLC or campaign-registration requirement, or the terms, policies or acceptable use requirements of Apple, Inc. or any other Third-Party Provider.
  • Security: Attempt to breach our systems or access confidential information.
  • Intellectual Property: Copy, modify, or reverse engineer our software or technology without written consent.
  • Non-Disruption: Interfere with the normal operation of our Services or other users’ experiences.
  • Applicable Law: Use the Services in any manner that violates Applicable Law, including the Telephone Consumer Protection Act and its implementing regulations.

Customer is responsible for the acts and omissions of its users, clients, sub-accounts and end customers under this Section as if they were Customer’s own. Project Blue may suspend or terminate accounts for violations of these restrictions and take necessary actions to prevent misuse.

5. Project Blue SMS Program Terms

This Section describes text messages that Project Blue Services LLC, doing business as Project Blue, sends from its own business phone numbers to its own prospects and customers. It does not govern messages a Customer sends through the Services to its own recipients.

  • Program name: Project Blue Text Messaging.
  • Program description: By checking the optional SMS consent box on our demo booking form or our SMS opt in form at https://www.tryprojectblue.com/sms-consent, you agree to receive one to one text messages from Project Blue about your demo request, scheduling, and your account. Consent is not a condition of purchase or of booking a demo.
  • Message frequency: Message frequency varies based on your interaction with us.
  • Cost: Msg & data rates may apply.
  • Help: Reply HELP to any message for help, or contact support@tryprojectblue.com.
  • Opt out: Reply STOP to any message to cancel at any time. You will receive a one time confirmation and no further messages unless you opt in again.
  • Carriers: Carriers are not liable for delayed or undelivered messages.
  • Privacy: Mobile phone numbers and SMS consent are not shared with third parties or affiliates for marketing or promotional purposes. See our Privacy Policy.

6. Fees, Subscription Billing, and Refunds

6.1 Subscription Billing and Renewal

By enrolling in a Project Blue subscription, you authorize Project Blue to charge your selected payment method on a recurring basis at the frequency disclosed at checkout (monthly, annual, or otherwise).

Subscriptions automatically renew at the end of each billing period unless canceled prior to renewal. All fees are charged in advance and are due immediately upon invoice issuance or renewal.

6.2 Cancellation Policy

You may cancel your subscription at any time through your account portal or by contacting customer support.

Cancellations take effect at the end of the current billing period. You will retain access to the Services through the remainder of the paid term.

Failure to cancel prior to renewal does not entitle you to a refund for any charges incurred.

6.3 Refund Policy (Access-Based Billing)

All payments are non-refundable once a billing period has begun.

We do not issue refunds for:

  • Unused time
  • Non-usage of the Services
  • Failure to cancel prior to renewal
  • Account suspension or termination (with or without cause)
  • Service interruptions, outages, or performance limitations

Subscription fees are charged for access to the Services, not based on actual usage. Lack of use does not entitle a Customer to a refund.

In rare cases, Project Blue may issue a partial refund as a one-time courtesy, at our sole discretion. Any such refund:

  • Does not modify this policy
  • Does not establish precedent
  • Does not obligate future refunds

6.4 Setup Fees, Waivers, and Commitment Terms

Setup, onboarding, and implementation fees are non-refundable once work has commenced.

In certain cases, Project Blue may waive or discount setup or onboarding fees in exchange for a minimum subscription commitment. If the Customer terminates the Services before the agreed commitment term is fulfilled, Project Blue reserves the right to:

  • Retroactively charge any waived setup or onboarding fees, and/or
  • Deduct such fees from any discretionary refund

These charges represent a reasonable estimate of onboarding, compliance, and operational costs.

6.5 Early Termination and Liquidated Damages

If a Customer terminates Services before the end of an agreed subscription commitment term, the Customer agrees to pay a termination charge equal to:

  • The remaining value of the subscription term, plus
  • Any waived setup or onboarding fees

This termination charge represents liquidated damages, not a penalty, and reflects a reasonable estimate of Project Blue’s lost revenue and costs incurred due to early termination.

7. Intellectual Property; Customer Data

  • Ownership: Project Blue retains all rights to its software, technologies, and associated intellectual property.
  • Customer Data: As between the parties, Customer retains all rights in Customer Data. Customer grants Project Blue a non-exclusive, worldwide, royalty-free license to host, store, copy, transmit, process, display and route Customer Data as necessary to provide, secure and support the Services, to comply with Applicable Law and Carrier Requirements, and to enforce these Terms. Project Blue may generate and use de-identified and aggregated data derived from Customer Data for service improvement, analytics and security purposes, and may retain such de-identified and aggregated data indefinitely.
  • Records: Customer is solely responsible for maintaining its own records of consent and of messages sent, and shall not rely on Project Blue as its system of record for compliance purposes. Project Blue may retain Customer Data as reasonably necessary to provide the Services, comply with law, enforce these Terms, or respond to legal process, and does not warrant that any particular record will remain available.
  • Feedback: Any feedback provided to Project Blue may be used for product improvement without restriction or compensation.

8. Confidentiality

  • Users agree to keep all Project Blue confidential information secure and use it solely for the purpose of using our Services.
  • Confidential information includes technical processes, pricing, and customer data not publicly available.
  • Users must return or destroy all confidential materials upon termination of the Services.

9. Disclaimer of Warranties; No Legal Advice

  • “As Is” Basis: Project Blue provides its Services without any express or implied warranties, including warranties of merchantability or fitness for a particular purpose.
  • No Guarantees: We do not guarantee uninterrupted, error-free operation or accuracy of outputs.

Project Blue is not a law firm and does not provide legal, regulatory or compliance advice. Any documentation, template, onboarding assistance, support communication, training material, best-practice guidance or configuration recommendation provided by Project Blue or its personnel is offered for general informational and technical convenience only, is not a legal opinion, and is not a representation that Customer’s use of the Services complies with any law.

No statement by any Project Blue employee, contractor or representative shall be construed as approving, endorsing, certifying or warranting the legality of any message, recipient list, consent practice, campaign or sending pattern. Customer is solely responsible for obtaining its own legal advice and for determining whether its use of the Services complies with Applicable Law. Project Blue makes no representation or warranty that the Services, or Customer’s use of them, are or will be compliant with the Telephone Consumer Protection Act or any other law.

10. Third-Party Dependencies; No Deliverability Guarantee

Customer acknowledges that the messaging and calling functionality of the Services depends on Third-Party Providers that Project Blue does not control, including Apple, Inc., mobile network operators, messaging aggregators, and recipient devices and systems. Transmission, routing, delivery, timing and presentation of messages are subject to the technical, operational and policy constraints of those Third-Party Providers. Project Blue does not control and is not responsible for the performance, availability, filtering practices, classification decisions, account actions, or operational or policy decisions of any Third-Party Provider.

Customer’s use of the Services may be subject to message volume caps, daily or rolling send limits, throughput and rate limits, sending-identity restrictions, registration requirements, device or account limits, and similar controls imposed by Third-Party Providers (“Third-Party Limits”). Third-Party Limits are established and enforced solely by the applicable Third-Party Provider, may be undocumented, and may change at any time with or without notice. Project Blue does not set, control, publish or guarantee the applicability, consistency or enforcement of any Third-Party Limit.

If Customer’s sending volume, content or patterns exceed or approach any Third-Party Limit, or trigger any Third-Party Provider’s abuse, spam or trust-and-safety systems, messages may be queued, delayed, deprioritized, throttled, rejected, filtered, blocked, downgraded to another channel, or classified as spam or promotional, and sending identities, lines, accounts or devices may be rate-limited, restricted, suspended or terminated by the Third-Party Provider. Project Blue has no responsibility or liability for any such outcome.

Project Blue does not guarantee message delivery, delivery timing, channel selection, routing, prioritization, deliverability outcomes, sender reputation, or the continued availability of any sending identity, line or channel. Project Blue makes no commitment that any particular volume of messages can be sent through any channel.

Project Blue may provide documentation, recommendations or operational guidance intended to help Customer improve deliverability or reduce the likelihood of filtering, throttling or restriction. Such guidance is informational only, is not a warranty of any outcome, and does not shift responsibility to Project Blue.

Project Blue may implement technical safeguards within the Services — including rate limiting, queuing, volume caps and traffic shaping — to protect the integrity, stability, security and standing of the Services, to comply with Carrier Requirements, or to mitigate abuse, fraud or operational risk, and may do so without prior notice.

To the fullest extent permitted by law, Project Blue shall not be liable for any damages, losses, or claims arising from Third-Party Provider actions or disruptions, whether direct or indirect. This limitation also applies to events beyond Project Blue’s reasonable control, including acts of God, natural disasters, power outages, internet failures, governmental actions, or failures of Third-Party Providers.

11. Limitation of Liability

To the fullest extent permitted by law, Project Blue’s total liability is limited to the amount paid by you for the Services in the six months preceding the claim. Project Blue is not liable for indirect, incidental, or consequential damages.

The limitations and exclusions in this Section 11 do not apply to Customer’s obligations under Section 14 (Indemnification), Section 15 (Legal Process), or Customer’s payment obligations under these Terms. Project Blue shall have no liability for any fine, penalty, statutory damages award or settlement imposed on or agreed to by Customer arising from Customer’s messaging or calling practices.

12. Arbitration; Class Action Waiver; Governing Law

  • Dispute Resolution: Any disputes will be resolved through binding arbitration in accordance with the rules of the American Arbitration Association. Either party may seek injunctive or other equitable relief in a court of competent jurisdiction to protect its intellectual property or confidential information, or to collect amounts owed under Section 14, without first arbitrating.
  • Class Action Waiver: Users agree to resolve disputes individually and waive the right to participate in class actions or collective arbitrations.
  • Governing Law: These Terms are governed by the laws of the State of Arizona, without regard to conflict-of-law principles. Subject to the arbitration provision above, the state and federal courts located in Maricopa County, Arizona have exclusive jurisdiction over any action that is not required to be arbitrated.

13. Customer Representations; Cooperation

Customer represents, warrants and covenants, on a continuing basis for so long as it uses the Services, that:

  • Consent: Before sending any message through the Services, Customer has obtained from each recipient the consent required by Applicable Law for that message — including prior express written consent where the message constitutes telemarketing or advertising, and prior express consent where otherwise required.
  • Proof of consent: Customer maintains, and will retain for no less than five (5) years after the last message sent to a recipient, records sufficient to evidence that recipient’s consent, including the date, time, method and source of consent, the disclosure language presented, and the identity of the party that obtained it. Customer will provide such records to Project Blue within five (5) business days of a written request.
  • Opt-outs: Customer honors, and will continue to honor, every opt-out and revocation request in any reasonable manner in which it is conveyed, promptly and in any event within the period required by Applicable Law, and sends no further messages to any recipient who has revoked consent.
  • Scrubbing: Customer scrubs its recipient lists against the National Do Not Call Registry, applicable state do-not-call lists, Customer’s internal do-not-call list and, where applicable, reassigned number and wireless number databases.
  • State law: Customer complies with the telephone solicitation and text-messaging statutes of every state in which its recipients are located, including any applicable registration, consent, disclosure, time-of-day and identification requirements.
  • Authority: Customer has the right to provide Project Blue with all recipient data it uploads, transmits or makes accessible through the Services, and doing so violates no law, contract or privacy policy.
  • Downstream users: Where Customer resells or provides access to the Services to its own clients, sub-accounts or end customers, Customer imposes on each of them obligations no less protective than those in these Terms, and remains fully responsible for their compliance.
  • Notice: Customer will notify Project Blue in writing at support@tryprojectblue.com within five (5) business days of becoming aware of any claim, demand, subpoena, investigation or litigation relating to messages or calls sent through the Services.

Customer will promptly and reasonably cooperate with Project Blue, its suppliers, carriers, aggregators, platform providers, regulators and law enforcement in connection with investigations of suspected violations of Applicable Law or Carrier Requirements, carrier or platform inquiries, and requests for proof of consent. Upon request, Customer will provide within five (5) business days documentation reasonably necessary to demonstrate compliance, including consent records, message templates, sending identities, opt-in flows, privacy notices, list sources and complaint-handling procedures.

If Project Blue reasonably believes Customer is violating these Terms or Carrier Requirements, or if a carrier, platform provider, supplier or regulator requires it, Customer will permit Project Blue to conduct a limited audit of Customer’s relevant records and processes, remotely where feasible, subject to reasonable confidentiality protections. Failure to cooperate under this Section is grounds for immediate suspension under Section 3.

14. Indemnification

14.1 Customer indemnity

Customer shall defend, indemnify and hold harmless Project Blue Services LLC and its affiliates, officers, directors, members, employees, contractors and agents (each a “Project Blue Indemnitee”) from and against any and all claims, demands, actions, investigations, subpoenas, proceedings, arbitrations, damages, judgments, awards, settlements, fines, penalties, losses, liabilities, costs and expenses — including reasonable attorneys’ fees, expert fees, electronic discovery costs and costs of investigation and defense — arising out of or relating to:

  • any message, call or communication sent, transmitted, initiated or caused to be sent by or on behalf of Customer through the Services;
  • Customer’s actual or alleged violation of the Telephone Consumer Protection Act, the CAN-SPAM Act, the Telemarketing Sales Rule, any state telephone solicitation, telemarketing or text-messaging statute, or any other law governing telephone or electronic communications;
  • any actual or alleged absence, insufficiency, invalidity or expiration of consent for any recipient contacted through the Services;
  • Customer’s failure to honor an opt-out or revocation request;
  • Customer’s breach of these Terms, including Sections 4 and 13;
  • any claim, inquiry or enforcement action by a recipient, a regulator, a state attorney general, a carrier, a messaging aggregator or a platform provider arising from Customer’s use of the Services; and
  • the acts or omissions of Customer’s users, clients, sub-accounts, end customers, agents or service providers in connection with the Services.

14.2 Class and representative actions

Customer’s obligations under this Section 14 apply in full to claims brought on a class, collective, mass-action or representative basis, and to claims brought by or on behalf of multiple recipients, regardless of the number of claimants or the aggregate amount at issue.

14.3 Procedure

Project Blue will notify Customer of any claim for which it seeks indemnification, provided that a failure or delay in giving notice relieves Customer of its obligations only to the extent Customer is materially prejudiced. Project Blue may, at its option and at Customer’s expense, assume or participate in the defense of any such claim using counsel of Project Blue’s choosing. Customer shall not settle any claim in a manner that imposes any obligation, payment, admission of liability or restriction on any Project Blue Indemnitee without Project Blue’s prior written consent.

14.4 Not subject to the liability cap

Customer’s obligations under this Section 14 are excluded from, and not subject to, any limitation of liability set forth in these Terms.

14.5 Regulatory fines and carrier claims

For the avoidance of doubt, the indemnity in this Section 14 expressly includes: regulatory fines, penalties and assessments; claims, demands, suspensions, chargebacks, penalties and assessments by any carrier, messaging aggregator, platform provider or supplier attributable to Customer’s traffic, complaint rates, registration status, sending patterns or content; and any costs Project Blue incurs to restore deliverability, sending-identity standing, device or account standing, or platform access following an action attributable to Customer.

14.6 Assurance of performance

Where Project Blue reasonably determines that Customer’s use of the Services presents an elevated risk of indemnified claims, Project Blue may require Customer to provide reasonable assurance of its ability to perform under this Section, including a deposit, a letter of credit, or evidence of insurance covering telephone-consumer-protection claims and naming Project Blue as an additional insured.

15. Legal Process

Project Blue may respond to subpoenas, court orders, discovery requests, regulatory demands, carrier inquiries, law enforcement requests and other legal process relating to Customer’s account or Customer’s use of the Services, and may produce Customer Data in response, without liability to Customer. Where not prohibited by law or by the terms of the process itself, Project Blue will use commercially reasonable efforts to notify Customer before producing Customer Data. Project Blue has no obligation to contest, quash, narrow or object to any legal process on Customer’s behalf.

Customer shall reimburse Project Blue for all reasonable costs incurred in responding to any legal process, discovery request, preservation demand or third-party inquiry relating to Customer’s account or Customer’s use of the Services, including outside counsel fees and Project Blue personnel time billed at Project Blue’s then-current standard rate, with a minimum of one (1) hour per request. Project Blue may invoice these amounts and charge them to Customer’s payment method on file.

Upon receipt of notice of any actual or threatened claim, litigation, investigation or legal process relating to Customer’s use of the Services, Project Blue may suspend its routine deletion practices and preserve Customer Data for as long as Project Blue determines necessary, notwithstanding any deletion request by Customer. Customer shall cooperate reasonably with Project Blue in connection with any such matter, including by preserving its own records and by providing consent records under Section 13. Notices under this Section shall be sent to support@tryprojectblue.com.

16. Changes; Survival

Project Blue may update these Terms at any time. Updates will be posted on our website, and continued use of the Services after changes constitutes acceptance.

Sections 1, 4, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16 and 17 survive any expiration or termination of these Terms.

17. Contact Us

If you have questions about these Terms, please contact us at:

Email: support@tryprojectblue.com

Thank you for choosing Project Blue.

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