At Project Blue, our mission has always been to make iMessage marketing seamless, scalable, and smart. We help businesses connect with their customers through native iMessage and SMS—right from the CRMs they already use.

Now, we’re excited to introduce the Project Blue Web App: a modern, intuitive dashboard that gives you full visibility into your messaging performance, devices, and deliverability. Whether you’re running one line or dozens, this new platform makes it easier than ever to track performance, monitor usage, and scale intelligently.

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📊 Device-Level iMessage & SMS Analytics

One of the most requested features from our users has been granular analytics. With the new web app, you can now view:

• iMessages sent
• SMS messages sent
• Response rates
• Message type ratios (iMessage vs SMS)

These stats are shown per device, helping you identify which phone numbers or campaigns are performing best across accounts. Agencies managing multiple client accounts can instantly spot underperforming or high-performing devices—giving you clarity and control.

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📱 Device Management Made Easy

Your dashboard isn’t just for analytics. It also provides full visibility and control over all connected lines, including:

• Device names and statuses (Active, Pending, Maintenance)
• Last activity timestamps
• Destination limits per line (useful for compliance and planning)
• Inline renaming and organization options

This is especially helpful for teams managing multiple iPhones or lines across campaigns or departments, allowing you to rename devices by user, account, or region.

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⚙️ Built-In Support & Device Requests

Need to add more lines? No problem. The new “Request New Device” feature lets you easily submit a request through our integrated support system. And if you ever need help, you can reach our dedicated team directly from the app using a live chat or support ticket widget.

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🔌 CRM Integration Overview

You can now also view which CRM your Project Blue instance is connected to. While this is currently read-only, we’re building out self-serve CRM switching features to give you more flexibility in the future.

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🛠 Coming Soon: Chat Views, In-App Sending & More

The current version of the dashboard is just the beginning. Here’s a sneak peek at what’s coming:

• View conversations in a live chat view
• Send messages directly from the web app
• More detailed destination and compliance analytics
• Expanded CRM automation features

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Why This Matters for Your Business

Whether you’re an agency managing multiple accounts or a brand running high-volume campaigns, visibility is everything. With Project Blue’s web app, you’ll:

• Understand which campaigns or lines convert best
• Catch issues (like inactive devices or destination limits) before they become problems
• Streamline your internal operations and performance tracking

This isn’t just a dashboard. It’s your command center for iMessage marketing.

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Ready to See It In Action?

If you’re an existing customer, log in now to explore the new features. If you’re new to Project Blue, contact us for a demo or sign up to start optimizing your business messaging with iMessage.

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See a Full Walkthrough (Video)

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About Project Blue

Project Blue is the leading iMessage marketing solution for small and mid-sized businesses. We integrate with popular CRMs like Go High Level to enable plug-and-play iMessage and SMS automations, complete with device-level analytics, seamless support, and enterprise-level deliverability.

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