# Project Blue > Project Blue (tryprojectblue.com) is a business messaging and calling platform that sends real blue-bubble iMessage, SMS, and RCS from dedicated iPhone lines directly inside your CRM — with no A2P 10DLC registration required. It also provides a cloud dialer with native FaceTime Audio calling, AI call transcripts and outcomes, and automation Workflows, for sales teams, agencies, and developers. Project Blue delivers over Apple's iMessage network rather than the carrier SMS network, so iMessage traffic sits outside A2P 10DLC registration and the carrier filtering that comes with it. If a contact can't receive iMessage, the message falls back to standard SMS from the same line. Each sales rep gets their own dedicated (never shared) phone line, activated in about one business day, and every message, call, recording, and AI transcript logs automatically to the CRM record. Key facts: - What it is: iMessage/SMS/RCS messaging + FaceTime Audio and cloud dialing, embedded in the CRM. Not an SMS aggregator or 10DLC reseller. - Who it's for: sales teams, agencies, coaching and education businesses, real estate, and high-ticket sales orgs already running a CRM; plus developers building messaging into their own product via API. - Channels: native iMessage (blue bubble) with automatic SMS fallback, RCS, MMS/rich media (HD video, images, voice memos, Bitmoji contact cards), AI voice memos with voice cloning, FaceTime Audio, and standard voice calling. - CRM integrations: GoHighLevel (HighLevel), HubSpot, Close CRM. Also Slack notifications, Zapier, a Chrome extension that adds message/call buttons to any phone number, a REST API, and a remote MCP server for Claude and Cursor. - No A2P 10DLC registration required for iMessage traffic; no carrier campaign approval wait. - Pricing (as of August 2026): $166.50/month per line billed annually ($1,998/year, setup fee waived), or $300/month billed monthly plus a $500 setup fee. Additional lines from $250/month. No contract. Platform, automation support, implementation consultation, and onboarding included. - Hardware: none. Customers do not supply their own iPhones, Macs, or SIM cards. - Company: operating with paying customers since early 2024. Hiring across sales, marketing, customer success, and product & engineering. - Product surfaces: web app at app.tryprojectblue.com, mobile app, Chrome extension, REST API at api.tryprojectblue.com, MCP server. - Commonly compared against: SendBlue, Linq Blue, Blooio. ## Product - [Project Blue home](https://www.tryprojectblue.com/): Overview of the iMessage and SMS channel, how it works with your CRM, customer results, and pricing entry points. - [Messaging](https://www.tryprojectblue.com/messaging): iMessage from your CRM with a dedicated line per rep, group chats for live deals, AI voice memos in your own voice, RCS, and SMS fallback — plus the "Project Blue Formula" analytics for response rate, reply speed, and messaging health. - [Dialer](https://www.tryprojectblue.com/dialer): Cloud business dialer with native FaceTime Audio calling, automatic call logging, recordings, AI transcripts and outcome classification, and fallback to iMessage or SMS when a call goes unanswered. No new hardware required. - [Pricing](https://www.tryprojectblue.com/our-pricing): Plans for lines and platform access, annual vs. monthly, additional-line pricing, and what onboarding and support are included. - [Book a demo](https://www.tryprojectblue.com/book-demo): Schedule a walkthrough with the Project Blue team. - [Start a sandbox trial](https://app.tryprojectblue.com/signup?trial): Self-serve signup to try the platform. - [Log in](https://app.tryprojectblue.com/login): Project Blue web app for existing customers. ## Integrations - [GoHighLevel integration](https://www.tryprojectblue.com/integrations/gohighlevel): Installs as a conversation provider in your HighLevel sub-account — blue-bubble iMessage and SMS in the native inbox, four workflow actions including Send iMessage and Wait for Reply, a Receive iMessage trigger, calls and AI transcripts on the contact timeline, and per-rep line assignment with sticky routing. - [HubSpot integration](https://www.tryprojectblue.com/integrations/hubspot): iMessage and SMS threads in the HubSpot Conversations inbox, a Project Blue card on the contact record, native Send iMessage and Check iMessage Availability workflow actions (contact and deal workflows), webhook triggers on every inbound reply, and owner-based line routing. - [Close CRM integration](https://www.tryprojectblue.com/integrations/close-crm): Blue-bubble iMessage logged as native Close SMS activities, message and dial buttons on every phone number via the Chrome extension, per-rep and per-line reply analytics, reply-triggered Workflows, and calls with recordings and AI transcripts on the lead timeline. - [Project Blue API and MCP server](https://www.tryprojectblue.com/integrations/api): REST API and remote MCP server for iMessage, SMS, FaceTime Audio, Workflows, and call outcomes — for building texting and calling into your own product. ## Developers - [API documentation](https://docs.tryprojectblue.com): Full REST API reference — authentication, send message, send group message, list/get messages, external contacts, Workflows (list, enroll, cancel), call logs, FaceTime Audio, iMessage availability lookup, get lines, webhooks, MCP server, supported media types, and error handling. Base URL: https://api.tryprojectblue.com. Bearer token auth. - [System status](https://status.tryprojectblue.com): Live uptime and incident history. ## Comparisons - [Project Blue vs. SendBlue](https://www.tryprojectblue.com/alternatives/sendblue): Dedicated outbound-ready iMessage lines from $250/line with transparent pricing, pre-configured Bitmoji contact cards, and native inbound lead forms — compared against SendBlue's non-public pricing and API-only equivalents. - [Project Blue vs. Linq Blue](https://www.tryprojectblue.com/alternatives/linq-blue): Integration-first product for scaling sales teams, from $166/line/month annually, with Bitmoji contact cards and complex lead-routing workflows that Linq Blue does not support. - [Project Blue vs. Blooio](https://www.tryprojectblue.com/alternatives/blooio): Simple all-inclusive pricing from $250/line/month versus Blooio's $289/line plus a-la-carte features, with workflows refined against real customers since early 2024 and a native inbound lead form builder. ## Blog - [Blog index](https://www.tryprojectblue.com/blog): Articles on iMessage marketing, SMS automation, CRM integrations, and lead engagement. - [The Project Blue MCP Server Is Live](https://www.tryprojectblue.com/blog/project-blue-mcp-server-connect-claude-cursor): Connect Claude, Cursor, or any MCP client to Project Blue in under 60 seconds to send iMessages, check delivery, and read message history — no API keys. - [Introducing Agency Mode](https://www.tryprojectblue.com/blog/introducing-agency-mode-manage-all-client-accounts-from-one-place): A single master dashboard for agencies to manage every client account across any CRM, instead of logging in and out all day. - [Connect Slack to Project Blue](https://www.tryprojectblue.com/blog/connect-slack-to-project-blue-for-instant-message-notifications): Set up real-time Slack notifications whenever a lead replies to iMessage outreach. - [Stop Sending Walls of Text](https://www.tryprojectblue.com/blog/stop-sending-walls-of-text-messaging-framework-that-gets-leads-to-reply): The messaging framework that gets leads to reply — why 80% ghost after the first message, and what to send instead. - [Why Your Leads Are Ghosting You](https://www.tryprojectblue.com/blog/why-your-leads-are-ghosting-you-and-how-to-fix-it): Why the first five minutes after a form submission decide whether a lead converts, and how iMessage changes speed-to-lead. - [Project Blue Now Supports RCS](https://www.tryprojectblue.com/blog/rcs-support): RCS support for high-quality media across devices without compression. - [The Hidden Costs of SMS Marketing](https://www.tryprojectblue.com/blog/hidden-costs-sms): How A2P 10DLC registration costs businesses in deliverability, mandatory opt-out language, registration delays, and brand perception. - [Why Blue Messages Get ~2x Higher Response Rates Than SMS](https://www.tryprojectblue.com/blog/blue-messages-get-nearly-a-2x-higher-response-rates): The case for iMessage over traditional SMS for response rate and real-time conversation. - [How the GoHighLevel Integration Works](https://www.tryprojectblue.com/blog/go-high-level-integration-revolutionizes-imessage-marketing-automation): iMessage marketing automation inside GoHighLevel, with visibility into performance, devices, and campaigns. - [Messaging Analytics in the Web App](https://www.tryprojectblue.com/blog/get-access-to-see-all-your-messaging-analytics-more): Analytics, device management, and performance tracking in one dashboard. ## Company - [Careers at Project Blue](https://www.tryprojectblue.com/career): Open roles across sales, marketing, customer success, and product & engineering. Applications are handled at tryprojectblue.careers-page.com. - [Join Project Blue](https://www.tryprojectblue.com/join-project-blue): Why the team is building conversational messaging infrastructure, and what it's like to work here. - [Privacy Policy](https://www.tryprojectblue.com/privacy-policy): How Project Blue collects, uses, and protects data. - [Terms of Use](https://www.tryprojectblue.com/terms-of-use): Terms governing use of the Project Blue platform. ## Optional - [llms.txt](https://www.tryprojectblue.com/llms.txt): This file — a plain-text overview of Project Blue for LLM crawlers. - [llms-full.txt](https://www.tryprojectblue.com/llms-full.txt): The same overview plus the current blog index with excerpts. - [RSS](https://www.tryprojectblue.com/rss.xml): Blog posts as an RSS feed. - [Sitemap](https://www.tryprojectblue.com/sitemap.xml): All indexable marketing URLs. - [Webinar](https://www.tryprojectblue.com/webinar): Registration for Project Blue webinars. - [Get started today](https://www.tryprojectblue.com/get-started-today): Alternate onboarding and signup entry point.